Enjoy spectacular OLED picture quality on a cinematic 77-inch screen with the Samsung QE77S90HATXXU 77" OLED Glare Free Vision AI Smart TV. Featuring Samsung's Glare Free technology and self-illuminating OLED pixels, this premium television delivers deep blacks, vivid colours and exceptional contrast while minimising reflections, making it ideal for bright living spaces. Powered by the advanced NQ4 AI Gen3 Processor, every scene is intelligently enhanced for outstanding 4K detail and realism.
The OLED HDR+ system produces enhanced brightness and contrast, while 4K AI Upscaling Pro, Color Booster Pro, Real Depth Enhancer and AI HDR Remastering Pro work together to optimise every frame. Whether you're streaming, watching live sport or enjoying blockbuster films, Samsung Vision AI continuously refines picture and sound for an immersive viewing experience.
Powered by One UI Tizen, the QE77S90HATXXU provides seamless access to your favourite streaming services, SmartThings and Samsung Vision AI features. Gamers can take advantage of Motion Xcelerator 165Hz, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and FreeSync Premium Pro for smooth, responsive gameplay. Dolby Atmos®, Object Tracking Sound Lite and Q-Symphony deliver immersive sound to complement the stunning OLED picture.
